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by dialup_sounds 670 days ago
Taking it as read that they're not actually doing individualized pricing based on looks...

Delivery services let you add your loyalty/discount card to your account, which the shopper just scans off their phone and then pays with the service provided payment card. So they're still giving you your special pricing and still getting your data in return.

And that's assuming Kroger's in-house delivery service wasn't available. They obviously can do whatever they want with that.