[pmoot]

1) What we're really doing with this first product is predicting how price impacts conversion rate. That's been a relatively simple thing to measure in my experiences. It's more difficult to do things like predict a customer's probability of buying based on their order history.

2) Yes so we don't have a case study comparing us to manually setting discounts, but the task gets pretty time consuming quickly if you want to update the discount daily (or more frequently) and personalize the discount (which is one of the features we're planning on adding).