[nicholasjarnold]

Very true, but the agency does benefit from the current state of affairs: You can load up an engagement with more people...whom are there to help facilitate the process. These people add to the bottom line engagement revenue. When all your competitors are doing the same then the buyers of your services have no choice but to pony up. As someone who builds and enjoys building, it saddens me. We can do better, but how do we convince the deciders of this?

We're busy building when others are busy convincing the deciders they need Agile Scrum or Lean Agile or whatever flavor is cool in <year>. It's like Baskin Robbins - 31 flavors and each will make you fat and sick with enough exposure!