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by autoexec
668 days ago
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> Everybody thinks they are somehow "immune" to advertisements because they are "smarter than the rest", but the sale statistics are plain and simple. My guess is that those people are the most susceptible to their influence. Even when you know the tricks being employed to manipulate you, it doesn't always make the manipulation less effective. It's like an optical illusion where you know what you're seeing is wrong, but you still can't stop seeing it. It's the same with people who don't care about their privacy because "no one cares about what I do" without realizing that companies wouldn't be spending massive amounts of time and money collecting, storing, and analyzing every intimate detail of our lives that they can get their hands on if it wasn't making them money hand over fist at our expense. Ads are not about education or product awareness. Everyone already knows what Coca-Cola is, but they still spend 4 billion a year in advertising. They wouldn't be doing that if they weren't reasonably sure that it was paying off for them. As surveillance capitalism continues to creep deeper into our lives companies are getting better and better at being able to track the success of their advertising and what they've been seeing so far hasn't caused them to scale back their efforts at manipulating us. It's just making them better at it. |
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This isn't true. Some ads really are about education and product awareness. If a new product comes to the market, how is anyone going to find out about it if there's zero advertising? Word-of-mouth can be useful at times, but that only works when someone's already bought and tried the thing, so how did they find out about it?
But yes, for many, many products and services (like Coca-Cola), everyone who hasn't been living under a rock already knows about it, so that advertising isn't strictly necessary. The point of Coca-Cola ads isn't to make you aware of it, it's to keep it in your brain, and to establish some kind of emotional connection in your brain when you hear or see Coca-Cola, to make you more likely to buy it when you have a choice. Basically, that type of advertising could accurately be called "brainwashing", or "psychological conditioning".
I think it's entire reasonable to be disgusted by the latter form of advertising, while not being completely opposed to the former. An ad that says "hey look! We just invented this handy new gadget that'll make it much easier to fix your bicycle when it breaks on a long ride! Click here to see how it works." isn't so objectionable to me, unlike most other ads.
The problem, however, is most ads are total BS, and there's really no practical way to filter out only the ones that 1) aren't brainwashing, 2) aren't for crap I don't need and would never need or want, 3) aren't for something that's really a scam, and 4) aren't plainly obnoxious and irritating, so I have to resort to using ad-blockers, which block all ads.
I really kinda miss the old Google search, where they used to put some small, text-only ads on the side, that were directly related to whatever you were searching for. Those were actually useful: search for "fix bike chain" and you might see an ad for a tool to fix bike chains, for instance. Sometimes you'd find something new and useful that way. And if you didn't, it was just some easily-ignored additional text on the side, not flashing colors, videos, pop-ups, or other attention-stealing BS.