[bitbasher]

I read your Reddit post and it was as light and fluffy as this post.

Marketing (and sales) are critical. That was obvious to me the first year I was employed when my company sold products and features that didn't even exist.

Sales: "Hey, can product X do feature Y?"

Me: "No, not at all".

Sales: "Well, it does now!"

What tips do you have for marketing? How can engineers break down limiting beliefs and approach marketing? What is marketing and when does it become sales? What have you done that is successful?

If "marketing" is what's happening on the LinkedIn home feed then I'd rather be unemployed and homeless.

[debacle]

If spamming LinkedIn was "marketing," there'd be way more successful MBAs.

If you don't understand marketing as an engineer, start hanging around more non-engineer people. Not everyone spends 45 minutes reading reviews on a 6 packs of socks on Amazon. Understanding median consumer decision making is critical.