[StevePerkins]

I can see wanting a smaller phone. That is an underserved market segment. But implying that phone marketing is patriarchy-driven is laughably absurd. Marketing for phones is probably more diverse and carefully balanced than for any other product category.

[serial_dev]

I didn't read patriarchy on the original comment.

I read that they need to use gigantic manly man hands for the gigantic phones, because otherwise people would realize that it's a "two-handed" phone for most of us mere mortals, that's impossible to use with one hand for anything but the most basic tasks.

[seoulmetro]

> Marketing for phones is probably more diverse and carefully balanced than for any other product category.

Marketing for phones is forcibly (over) diverse and carefully not balanced but constructed than for any other product category.

They do not market objectively to the customers. They market by emotion and political correctness.

Just try to find a straight, white male, dare I say, two white male friends in a Google ad.

[HeatrayEnjoyer]

This isn't Facebook.

[seoulmetro]

Yes, Meta is one of the companies that also market this way.

[alonsonic]

They probably were trying to imply that they had to use a male model to hold the phone because they are now huge

[henryfjordan]

> Marketing for phones is probably more diverse and carefully balanced than for any other product category.

How can that be true when there's only 2 phone OSes of note and one single company sells half the phones in the US? There's not enough diversity in the market to create the conditions for diverse marketing.

If anything it's a race to the middle. When there are 2 shops in town, they tend to become more similar not more diverse.

[oorza]

He said diversity of marketing, not diversity of product. Marketing is how you're selling, not what you're selling.

[henryfjordan]

Marketing in a space like phones where Apple is trying desperately to differentiate is intrinsically tied to product design.

[taeric]

Apologies, I meant my comment as a dig on the old idea that the larger phone is for men. It genuinely amused me that they used different hands to hold the phone. Especially since I have no real concept looking at that page on how big it would be in my hands.

And note that this was a serious criticism a few years ago where it was a complaint that all things are designed for 6' men by default. I don't know if that is still the general belief, but it got a ton of traction for at least a short while. I would be surprised if there aren't a fair number of folks that still think that.