[zamadatix]

As I understand it YouTube Premium viewers result in significantly more revenue than ad based viewers do [1] but represent a tiny fraction of viewers [2] and can't be targeted separately. I.e. if most people were willing to pay in just one way, even if that were just YouTube Premium, then there wouldn't be such a strong incentive for channels to rely on sponsored segments but most people prefer not paying anything and dealing with ads and/or sponsored segments instead leaving those that do a bit stuck with the latter.

[1] Just one example https://www.reddit.com/r/youtubegaming/comments/p1qmgu/conte... [2] https://backlinko.com/youtube-users

[CuriousSkeptic]

I would buy premium in a heartbeat if it actually filtered out all ads and sponsored content. Not just the segment, the entire video should be cut if its creation was influenced by “impressions” or what ever filler content is measured in.

The current deal gives me no value, it just distributes more money to promote quantity crap over quality.

Someone needs to figures out how to take my money and distribute them to people working on actually valuable stuff.

[johnnyanmac]

>Someone needs to figures out how to take my money and distribute them to people working on actually valuable stuff.

why do you need a financial advisor to donate to Patreon or even Youtube memberships now? The models are about as easy to (un)subscribe from as you can get, while allowing granular control.

Do you really want some "index fund" where you trust someone else to use your money to fund "good creators"? That sounds like a capitalist's wet dreams. And a consumer hellscape.

[lotsofpulp]

>Do you really want some "index fund" where you trust someone else to use your money to fund "good creators"? That sounds like a capitalist's wet dreams. And a consumer hellscape.

Yes, I have a limited amount of time so I use curators (or algorithms) to narrow down what I might most like. For example, people used to pay HBO and other TV networks, or these days, Apple/Netflix/Amazon/Disney/etc.

[maxglute]

Yeah I have premium and TBH expect creators over XYZ size to spend a few minutes to timestamp/chapter their sponsorships and youtube to enable autoskipping. Or have youtube crawl through transcripts and figure it out.

The problem is the people willing to pay for premium likely much more valuable customers for sponsorships to target.