[johnnyanmac]

>The companies should just pull their apps from the Apple marketplace. If something can be a website, just be a website. Why even mess with an app at all?

the sad reality is that mobile pretty much "solved" an issue corporations struggle with on web to this day. A closed down (i.e. no adblock), centralized (i.e. you can pay to game the platform to highlight your product), scalable system that can be easily and conveniently monetized. They don't like it, but those corps would 99/100 times take that 30% toll from Apple/Google to gatekeep the adblockers if it means they get more consistent ways to serve ads and subscriptions. That's why being open didn't change most company's decision to serve on Google Play vs an alternative store, nor on the web.

[freedomben]

Yep, and don't forget the deep analytics that they gather as well. That's a huge motivator