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by jrflowers 671 days ago
In English if you say that you are saving 6x more it implies you’ve multiplied a non-zero number (the amount of savings before switching) by six. You clearly want to communicate that your product is 1/6th the cost, with a savings of $250. If the $250 savings is six times what the customer was already saving, then they would have already been saving $250/6, or ~$41.67 by using the other software you described.

It is 1/6 cost not 6x savings.

1 comments

I guess the english wasn't too clear, I do think it's quite concise though and I will think of another way to convey the same message while keeping it concise.

Thanks for explaining this, I will look into it and change the copy using your advice.