[Lukas_Skywalker]

Interestingly, it isn't really Omega, Longines, Tissot, Blancpain, Certina and the like that do the timing, but a small-ish company named "Swiss Timing", which is part of Swatch Group, as are the above mentioned companies [0]. It doesn't sell watches though, so marketing that name doesn't make much sense.

The brands that are displayed are part of the same group, and do indeed sell watches, and therefore are printed on the equipment.

They were the result of a merger when the Swiss watchmakers got afraid of growing sales of Japanese watches, especially Seiko [1].

[0]: https://www.swatchgroup.com/en/companies-brands/electronic-s...

[1]: https://codefabrik-static-various.s3.eu-central-1.amazonaws.... (PDF, 304kB)

[xcskier56]

Yep! And a slight oddity is that at least the group I’ve worked with at Swiss timing is primarily Germans. I worked with them for XC Skiing events but I think they are also the ones who do track. There are multiple teams within Swiss timing that focus on different sports