[iamacyborg]

> I would add a 7th A/B testing mistake to that list and it's not learning about basic probability, statical tests, power, etc. Flying by the seat of your pants when statistics are involved always ends badly.

This is where most tests fail, in my experience.

Everyone wants to run A/B tests because that’s what the big co’s are doing and they want to look like the sort of person BigCo might hire, but they’re making silly mistakes because stats is hard and not taught well at school.