[kbolino]

I'd rather move towards a web (largely) without ads than continue to be the product sold to advertisers rather than the consumer served by the platform. The constant escalation of the ad blocker-ad server war has also contributed greatly to ballooning complexity in all sorts of technologies.

I hope YT Premium is a step in that direction, but only time will tell.

[SoftTalker]

Well you are both the customer and the product with YT Premium. Yeah you don't see ads, but they are still tracking everything you watch and using that to deliver targeted ads to you on other platforms.