[dotnet00]

YouTube has very much been resting on its laurels, they were innovative 20 years ago when they started. For the past decade or so they have mostly just rested on their laurels allowing the auto-moderation to rampage and destroy people's livelihoods.

They've been way behind on adding standard features that their competitors see lots of benefit from. For example, YouTube was years late to the 'channel memberships' game despite the popularity of Twitch and Patreon. YouTube still lacks many of the popular streaming features from Twitch, and only relatively recently got around to adding stuff like polls. I can't think of any feature in the past decade that was a YouTube innovation rather than an innovation from competitors that was copied over years later.

[tim333]

It's still for me much more useable than the competitors. There have been quite a lot of features added in the 20 years - being able to choosse the viewing quality, variable playback speed, rapid transcription for subtitles, live video where if you join late you can start from the begining at 2x till it catches up. I still interenally curse if I'm made to watch video on a non youtube player as there's usually something that doesn't work. Youtube is often the only one to work ok on slow connections.

[johnnyanmac]

Even if the tech was better, the network effect has long taken place. Content creators get paid, and a few get paid enough to do it full time. They can't just jump to another platform and expect to maintain that, and without that the fans won't migrate either.

Mixer is one of the best examples of this. MSFT paid hundreds of millions for exclusivity for some of the most popular streamers and people complimented how it felt much smoother than Twitch. But that wasn't enough to get off the ground for MS. Youtube is an even bigger behemoth to tackle.

[dylan604]

I've often wondered why YT hasn't released a subscription fee or donate type button where they could easily take a small nominal processing fee while removing the friction of forcing use of 3rd party services. Is liability from that kind of money movement too much for them to care with all of the much less risky money they are making?

[trogdor]

They have both. Subscription fee is channel memberships, and donation is the “Thanks” button.

[johnnyanmac]

As others said they have both now. Main issue is the same with any other kind of charity: most people won't do it so it's a neglible factor without incentive (which makes it cease to be a donation in my eyes).

But youtube's main services are free, so that's harder to pull off compared to stuff like Patreon. Offering exclusive videos probably doesn't outpace the ad revenue from "free" videos either (and if we're being frank, you're still bound to YT's rules. So you can't offer truly "extra" content free from censorship or copyright or whatnot.)

[dylan604]

You're allowed to have content with unpublished links or not discoverable by search. I guess you could publish that content via email to sponsors that could obviously be forwarded, but that would be such a small number. I'm not familiar with peculiarities of subscription to channels as I never browse logged in, but do they not allow for videos to be visible only to subscribed users? Seems like that would be simple enough to do.

[johnnyanmac]

>but do they not allow for videos to be visible only to subscribed users?

They do. But as explained, the revenue gained by maybe 100 users paying $5/month won't necessarily exceed an average video release of 10,000 "free" views. It's a " free service", so most subscribers (let alone unsubscribed viewers) won't join the membership for a few extra videos. It's a similar issue Reddit is trying to do right now with paid subreddits.

The idea can work, Nebula as a "competitor" works off this model. But I don't think it can be tacked on 20 years later onto a "free" service.

[sulam]

They have Memberships now and I wouldn’t be surprised if they don’t have a donate button hidden away somewhere.

[hnburnsy]

Isn't you watching commercials and promotions your 'donation'?

[maxglute]

YT could learn a lot from bilibili. They've slowly crawled their way to reasonable feature set over the years.