[semanticjudo]

I’ve led the software development at a design agency to build project and client collaboration tools in a web app over the last seven years. The company founders never set out to intentionally run a design agency with custom built software in house and from the outside looking in, building “project management” from scratch would sound like a terrible idea. Yet we’ve been profitable in every year and grown +30% more than half those years and were acquired last year with decent equity payouts. The acquiring company (300m+ rev / year) is now expanding the engineering team to build SW for their adjacent market.

Myself, my boss (former CEO) and current CEO strongly believe in the power and potential of in house engineering, in particular for spaces that “sound on paper” like solved problems. The efficiency and productivity gains from building exactly what you need is hard to quantify but has been proven in our business as indispensable and, we believe, a significant competitive advantage.

Of course, as others have mentioned, you need the right person to make this happen in your business. I would look for someone with proven startup and product development experience that you could ultimately see managing a small team. None of this is cheap but the ROI long term is likely justified given the issues you’ve outlined.