[SandyTown]

Kids love ads, and that game was full of kids.

When I say love, I mean genuinely seek them out. When I was younger, there was no internet in my house, and adverts were the opportunity to step away from the TV and do something else. But I worked as a babysitter in December a few years ago and things have certainly changed a lot.

They would turn on the TV just to watch ads to "find out what I want for Christmas" then turn it off again when the advertising finished and ask for Netflix. When playing games on an iPad or laptop, they would click every ad to open it in a new tab, meaning they could browse products after they were done playing.

The first couple of times I told the kids not to do that, and reported back to the parents after. But turns out most parents liked this behaviour...it made Christmas shopping easier, because their kids would make a list of cheaper things aimed at them, rather than all asking for expensive iPads and PlayStations.