[rozenmd]

Updating your landing page tagline barely feels like marketing, but it can have surprising effect.

OnlineOrNot's used to be "Know your site is down before your customers do", and I'd get feature requests that seemed absolutely insane to me.

It wasn't until I changed it to "Uptime monitoring for software teams (even teams of one)" that the feature requests started (on average) to make sense. It turns out I was building for an ideal customer profile without even realising it.