[Arn_Thor]

Right. So the story of how Intel lost the world’s single biggest customer goes as far back as that and raises the question of why the world’s leading, at the time, chip maker couldn’t or wouldn’t make mobile chips.

Also, when Apple switched to ARM for their desktops the core motivation may have been to bring everything in house. But they gained a momentous advantage in the market because the chips they made were so much better than Intel’s. Again, explaining what happened to Intel to make them lag the cutting edge should imo be the key question, not why Apple made a rational business decision (albeit possibly an unethical one. Shareholder capitalism has entered the conversation.).