[ibash]

Most of the examples in the quadrant “clear and impactful” category aren’t actually clear. It’s only because you’re familiar with the company that they appear to be.

“Where work happens” - is this wework?

“All-in-one workspace” - google suite?

“Organize anything, with anyone, from anywhere” - the container store? IKEA?

“Collaborate, manage projects, and reach new productivity peaks” - literally anything?

[arresin]

This might be the problem with saas marketing. The people writing the obvious fluff think it’s “clear and impactful” in their minds.

[zztop44]

I agree generally. But I would say that assuming some level of context is quite reasonable. Someone considering Airtable probably isn’t confused and looking for furniture.

I quite liked the clarity-impact axes. When writing copy it can sometimes feel like a single linear spectrum. I was waiting for the advice to when in doubt, prioritize clarity over impact - especially for new products.