[Terr_]

That kinda assumes those CEOs will become subject to the same rules (and punishments) as the rank-and-file employees...

Moral suasion is nice to have, but plenty of corporate policies still get implemented without it.

In other words, I think you're overestimating the extent you which "bosses like it and do it" trickles down, especially when it's perceived as not enhancing the company's quarterly profits.