[rufugee]

I'm a CIO/CTO in a similarly-sized (revenue, although we have roughly 900 employees) company in the distribution space. We do almost all development internally, but I have been developing for decades so I know what good looks like. I've had good luck attracting a jolly band of developers and devops.

I despise outsourcing development to third parties unless I absolutely have to. The quality of work is just better with the internal devs, and we retain the knowledge of our entire stack.

Our software is the life blood of our business, so that's a big win for us and it sets us apart from our competitors. I'm able to outpace them from an innovation perspective.

All that said, unless you're very technical or you have a strong IT executive on your team, this approach won't work.