[soulofmischief]

Are we buying the same devices? Apple hardware is notoriously expensive.

[csande17]

The article suggests Apple is using its buying power to push component prices down, so that it can keep more of the profit on its expensive smartphones for itself.

[soulofmischief]

I appreciate you and the other commenter for correcting me, thank you. That makes much more sense.

[WheatMillington]

Apple can set prices for their vendors/suppliers.