| That's a valid way to look at this, and I appreciate that perspective. However, I think you may be missing the point that the advertisement is specifically meant to elicit, or create, those feelings of guilt or shame. Maybe I feel just fine about the amount I drink, but the wording of the ads subtely implied I should feel guilty about my drinking. If the question was "Do you feel like you could use help with your drinking? Then try Reframe.", then I'd agree with your point more. But maybe a bad example, because in that case perhaps the end result of the targetted ad could in fact be a better outcome for everyone, as you point out. To pick a bit of a hyperbolic example, what if instead the ad had instead said "Tired of being the the ugliest girl in your class? Try BetterMakeup!" (with all the appropriate imagery the targetting provides). Is advertisement like that truly good for anyone but the seller? As a bit of a side note, everyone knows ads are targetted now, so there's an implicit assumption on the viewers part that the seller must know something about them. And now advertisers are using that to their advantage. I think the larger point though is that many of us simply do not think its ethical or healthy to give companies the tools to manipulate our emotions and tap into our insecurities in the pursuit of profit. The seller doesn't care about the buyer, they only care about convincing the buyer to buy their product, even if that means making them feel shitty about themselves. |
I'm not sure that was missed, but, as before, you cannot elicit or create feelings where there isn't already an understanding of what the feelings reflect. The particular ad no doubt does elicit feelings in those who already see themselves as not being the parent they want to be. It's not going to elicit any particular feelings in someone who is childless, though. They lack the necessary understanding.
And if you do have concern about the way you are parenting, wouldn't you want to improve upon that?
> what if instead the ad had instead said "Tired of being the the ugliest girl in your class? Try BetterMakeup!" (with all the appropriate imagery the targetting provides). Is advertisement like that truly good for anyone but the seller?
Sure, it is also good for the person who has an understanding that they are ugly and no longer want to be, again, assuming the product works. We do again have the potential problem of where the product might not work as expected. Indeed, that can be a problem, but I'm not sure that's a problem with advertising in and of itself. We should be careful to not conflate different ideas.
On the assumption that "BetterMakeup" actually makes a person more beautiful, someone wants to become more beautiful, and the ad gave awareness to the person that there is a solution to their apparent problem, is that not a win for the consumer?
> I think the larger point though is that many of us simply do not think its ethical or healthy to give companies the tools to manipulate our emotions and tap into our insecurities in the pursuit of profit.
If all products magically solved the problems they purport to solve, would you still have the same concern? As before, trying to convince a childless person that they are a bad parent isn't going to work. This only works when you are presenting a solution to someone who already understands that they have a problem.
If the product is shitty, thereby not solving the problem, then I can definitely understand your overall concern. Although I am not sure you have made clear why advertising is to blame for shitty products. If we are imagining ways to change the world, why place product evaluation in the advertising band at all? Perhaps these shitty products don't need to be allowed on the market in the first place?