[kschults]

This is the best example I've seen. We've spent the last 20+ years training the public that ".com", ".net", etc equals "website". Now that anything could be a URL, it's going to be a lot more confusing for people.

[icebraining]

Which was the reason why bit.ly and del.icio.us never took off.

[jeffgreco]

Sure didn't with the general public, especially the latter.

[jamesbritt]

The owners of (books|music|whatever).com are going to be happy because a good number of people are going to see "best.books" and end up thinking that means "best.books.com"