[cowboyhero]

It's more likely that some of these are defensive applications, to lock competitors from getting them (eg: blog, tunes).

Winer is right, and I'm surprised nobody is writing about this or calling much attention to it. There's enormous potential marketing value behind domains like "beatles.music" or "harrypotter.books" or "superman.movies".

With the advertising and reach of companies like Amazon and Google (or even Warner and Sony), I think these new domains have the power to split the web, and potentially turn .com, .net, and .org into something of a ghetto (sorta similar to how .biz and .name might be viewed by Joe Consumer now).

On the other hand, it may well be meaningless. I'm continually surprised to see big companies use facebook.com/[companyname] in their advertising too.

[jamesbritt]

(sorta similar to how .biz and .name might be viewed by Joe Consumer now).

But doesn't the current perception of those domains today indicate what we can expect from yet more gratuitous TLDs?

I had almost forgotten about those two TLDs, and can just imagine how a more casual Web user might think of them: not at all.

On the other hand, it may well be meaningless. I'm continually surprised to see big companies use facebook.com/[companyname] in their advertising too.

I find that to be a more disturbing trend.

[smattiso]

Does google prefer certain domains over others? Ie .com over .info as a rule? If so I wonder how this plays into that.

[ceol]

Consider when searching "nissan" in Google, http://www.nissan.com/ is the fourth result despite being essentially a parked page that no one would ever really want when making that search.

I would say TLDs are very influential.

[taftster]

No, www.nissan.com is popular because of Page Rank. It really is little (if anything) to do with the domain name.

The Page Rank is high with nissan.com due to its lawsuit with Nissan Motors. They even have a link at the top of their page with information about the lawsuit.

Many tech articles have been written about www.nissan.com. This is more a study about Page Rank, Public Relations and the Streisand Effect than anything.

[galactus]

The page rank is high probably because of the people who link nissan.com without checking

[andreyf]

Interesting domain! But can't they be removed from Google for selling backlinks [0]?

Their ad [1] says it explicitly: "webmasters rank better in Google with backlinks on Nissan.com". That seem to be against the webmaster guidelines, no?

0. http://www.nissan.com/backlinks.php 1. http://www.nissan.com/images/Backlink.jpg

[GoodIntentions]

Less a parked page than a flaming middle finger at nissan motor corp. No love lost. Read the dude's time line of judgements and court dates. Sort of interesting IMHO

[TillE]

It's easy enough to demonstrate that Google gives significant weight to domain names that match the search query. It's not entirely clear how that might be influenced by the TLD, though, whether they'd explicitly favor nissan.com over nissan.biz for example.

[franze]

no, they don't (unless your site is hosted on a spammy pseudo TLD like co.cc), but in general google does not prefer one TLD over the other (they stated this a thousand time, you just have to trust them, if we annoy matt enough he will probalby even stated this here once again) - google does not prefer one TLD over the other - but people are.

people search for [nissan.com], so that domain has navigational search demand, which is very likely a factor for google.

people link to nissan.com (yes, they do https://www.google.com/search?q=link%3Awww.nissan.com&pw...) without even checking if it's the right domain (and sometimes out of other reasons than we think, i.e. lawsuits

(CMS also tend to convert every .com pseudo urls into an link, so this is also a factor)

people tend to click on official looking search results, .com looks official.

google prefers what people search, link, click on. so (sadly) .com matters.

[icebraining]

I think they do for exact matches (e.g. searching for "Y Combinator" which matches ycombinator.com), but I'm not sure.