[bdcravens]

"Fluff" refers to the role. Ideally those people could be moved around to non-"fluffy" roles, but that's not always possible. Losing one's job is always a blow to one's dignity, and ultimately it may be better for those companies not to create those roles to begin with (of course, sometimes roles aren't fluffy when they are created, but become that way over time, eg, pandemic hiring). The truth is we have to have both eyes open when it comes to the value our roles provide to the company that hired us, and plan accordingly.