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by avodonosov 678 days ago
Technically, how the narrative is established? What is the procedure?

When several news organizations follow the same narrative in a coordinated manner, is it because their editors just advertently sense "the party line"? Or the are some meetings where they are instructed? Or some written instructions distributed among them?

In Russian and Ukrainian practice I heard the term "themnik" - brief written instructions of how to present various themes.

Given that in the early post-soviet times, when this started, they all hired and learned from western (mostly american) political technologists, maybe this practice came from the west?

Have you ever saw or heard of such instructive, narrative establishing docs?

3 comments

> Technically, how the narrative is established? What is the procedure?

> When several news organizations follow the same narrative in a coordinated manner, is it because their editors just advertently sense "the party line"? Or the are some meetings where they are instructed? Or some written instructions distributed among them?

In the US, I think it's mostly due to shared individual biases causing the organizations to coalesce around a "party line." IIRC, a large majority of journalists have personal beliefs that are for one party and against the other, and even a very strong sense of professionalism can't fully neutralize bias like that.

Does "Manufacturing Consent" ring a bell? Sounds right up your alley:

https://en.wikipedia.org/wiki/Manufacturing_Consent?useskin=...

Yes, thanks. I am (superficially) aware of this as well as of the Lippman and Bernays work.

I am just curious about specific details or material artifacts of the media narrative control.

Herman and Chomskiy, as I understand, describe more conceptual model, that media orgs depend on their owners, on advertizers, etc, and thus influenced or biased.

But how does it work, if reallly present?

Pure self-censorship when people don't want to harm the interests of those who they depend on? This alone may not be enough, because requires clear understanding of the interests, which may not always be transparent.

Personnel policy, when only people with right beliefs are hired? May be not flexible enough, if the narrative needs to be changed quickly.