[makeitdouble]

It comes down to what you identify as privacy. Apple is commited to not give your data to any other company and keep it protected in their ecosystem. They'll sell access to you for ads, but only exposing your cohort to the advertiser.

From that lens, Google is also commited to never give your personal data (think Gmail content, Maps behaviour, pins etc) to other companies and keep it all in their ecosystem, for themselves only. Your data is their key advantage, the base of the ad empire, and they won't let another company run away with it.

If we call Apple privacy focused, Google also fits the bill, the question just falls down on whether we see Apple or Google as part of our intimate circle, within our private life. I assume you do for Apple but not for Google.

[flarex]

There is no serious person that could think that Google is a privacy focused company. Their entire business is founded on knowing everything about their users. It's an ad company. They need user data to function and they will never release tech that compromises their business. Just look at the direction of ad blocking and chrome to see where they are headed.

[makeitdouble]

The Apple side is the similar: their current entire business is to middle man your relationship with other companies. You buy Apple products, purchase and subscribe to apps and services from the App store, use Apple Cloud, etc.

They need you in their ecosystem, the same way Google needs you in theirs.

And I totally agree with you, I wouldn't't call Google privacy focused, and I don't call Apple privacy focused either, even as they market it harder than anyone else.

[flarex]

Google is a privacy antagonist. Apple is privacy focused because it suits their business. Apple has been privacy focused for years and has built several technologies to prove it. It's not hollow marketing to build privacy software.

[makeitdouble]

I don't define "privacy" as "only a single company has access to all my stuff", so to me Apple's claims are just marketing. I'd buy an argument about good security and some protection against other companies, just not "privacy".

[talldayo]

Google is a "privacy antagonist" with an Open Source OS you can build locally and modify to your heart's content? And Apple's been privacy focused, suing security researchers for copyright violation when they try to analyze iOS?

Methinks you're holding a double standard. Compared to Android and Linux, Apple's "promise" is no better than the one Microsoft offers Bitlocker customers.