These companies shouldn't be graded on a curve. Everyone knows Microsoft is crap for privacy. But Apple has their reality distortion field, and it's important to show people that their privacy promises are BS.
Okay but from an evolutionary sense which company should we be supporting. The one company that is somewhat moving towards privacy or the 10 others that don't give a shit. Which one should survive. Would you like to see companies that copy Apple's privacy approach or Facebook's dumb fucks approach.