[dyeje]

I was the technical cofounder of a logtech startup. Logistics has a lot deep problems that need to be well integrated for a smooth UX. I think this is why you tend to see people eventually try to pivot into building a TMS (and why it takes so long to build one). They start solving a specific problem. They realize it’s not worth much without the whole picture and nobody wants to let other players integrate.

If your specific problem is well contained enough, it could be a good fit for in house. You mention that you’re filling the gaps with a low code platform. You could perhaps experiment with moving that piece in house as a trial run. You also say that your existing platform is stagnant, perhaps you could acquire them or the specific IP you utilize. You might learn some valuable insights about what you’d need to do in house even if you don’t end up seriously engaging in an acquisition or if it ends up falling through.

I wouldn’t be concerned about attracting talent, plenty of engineers in logistics already and it’s a hirer’s market right now.

Anyway, the devil’s in the details as you mentioned, my contact info is in my profile if you’d like to chat, happy to give what perspective I can.