[illwrks]

From reading above, I assume they are referring to the software company hosting the data for the herd in the cloud which then has a reliance on networking, which then requires a recurring fee to access.

In reality a local version on a standalone system would probably be better as most farmers may not need anything more than a local system with a soft and hard copy backup for safetly.

The cloud data is probably being sold to hedge funds to make bets on yields/futures.