On the other hand When you frame sales as helping to solve real problems it flips this toxic script and transforms the entire profession into something that can be amazing to be a part of.
That's what I was trying to express about rationalization: no matter what way you cut it, you're still begging people for money. What you offer is never unique, no matter how much you want to pretend it is - you just want to be the one to actually convince them to buy YOUR SaaS product / recruitment services / whatever. I was very passionate about helping my clients and I really enjoyed the idea of helping my candidates get good jobs, doesn't change the fact that I was one of, god, tens? hundreds? of agencies in the houston oil and gas market.
I find this framing to be extremely far away from the reality of any sales conversations I've been a part of.
Flipping it like this is a rationalization that helps you sleep better, not some deep insight that the sales profession is great actually.