| HN Mirror

Companies have to be sensitive to the overton window of their customers. You make a mistake - it can be expensive. Let's ignore X/Twitter for a second - look at what happened to one of ABInBev's brands, Bud Light. They stepped outside that window and got smacked down pretty quickly.

I still don't understand why Musk believes he can dictate to his customers who they should do business with. I can kind of understand regulating what vendors do when interacting, particularly with (for the most part) completely powerless customers caught up in monopolies. But I'm looking forward to digging into the theory of law which suggests that vendors can regulate who/what type of business their customers do.

I've heard of Monosopny's - but it just doesn't feel like there is a "single buyer" in this scenario - and, companies are really, really profit seeking - if there was an opportunity for them to make a lot of money by advertising on Twitter/X, and increasing their revenue, and therefore their stock - I challenge you go find me 1 CFO/VP Marketing in 100 who wouldn't jump at the chance. Their political views would be irrelevant.

The problem is - when all these trust and safety and advertising people were let go -their was nobody left to reassure those CFO/VP Marketing types that something horrible wouldn't happen to their brand on Twitter/X. So they just decided to play it safe until things shook out.