[edmundsauto]

The linked article doesn’t seem to say anything about growth in revenue numbers - but it does say overall revenue has dropped 50% since Musks takeover. The quarterly chart doesn’t look great either.

Further, the brand has been tainted and Threads was allowed to pop up. Now threads is around 1/4 to 1/3 the size of Twitter MAU. It may not have replaced Twitter, but the door has been opened and that seems like an unforced error.

This election season looks poised to further drive long term disengagement as the platform is going to be very toxic and very unmoderated.

Otoh, profit might actually be up - if revenues are down 50% but costs down 80%, it may make more money. I suspect, like other private equity investments, this will not work for too long. With how much Musk has put his personal brand onto the site, it may also be difficult to unload the pieces at a profit as per the normal PE playbook.

[skissane]

> Threads was allowed to pop up. Now threads is around 1/4 to 1/3 the size of Twitter MAU

Main thing I consume on X nowadays is space journalism. Plenty of big name space journalists seriously posting on X (e.g. Jeff Foust, Eric Berger). I had a look at Threads, I can't find any of that content, mostly just people posting silly memes and mind-numbingly misinformed takes on the topic, at best people just reposting stuff that you'll already find better coverage of on X.

> This election season looks poised to further drive long term disengagement as the platform is going to be very toxic and very unmoderated.

I don't find much "toxic" on X. If you only read stuff posted by people you follow, and are selective in who you follow, you can have a pretty curated experience.

[zdragnar]

Don't forget the peak happened during COVID- where it is at now isn't really much different than where it was before, if the numbers are accurate anyway.

[brabel]

> if revenues are down 50%

Check the actual graphs! It went down by 50% briefly, but then increased again. It's still lower than before, but not by that much.

[bigstrat2003]

> Further, the brand has been tainted

The brand was never not tainted. Twitter has long been known as one of the cesspools of the Internet, actively contributing to the degradation of the social fabric. It would be a great blessing if Elon did actually kill it the way his detractors predicted. Twitter delenda est.