| This was such important and transformational work and I remember at the time being quite dismissive of it. I knew Orr’s and Suchman’s work (they worked in a physically adjacent area, but completely different group, though we were all under John Seely Brown and because they were nice people). Thankfully I was grown up enough to be polite, but really I was such a techno-determinist that I figured user problems came from ignorance.* To be fair, I was not the only one: the insights described in this book draft surprised a lot of people, not just how they improved the copiers but how those two even approached the problem (starting with the sociology of the repair workers). It sure surprised Xerox management. But I’ve heard it said many times that this work led to restructuring the paper path in a way that justified (paid for) everything spent on PARC. I did grow up of course and now do see my work (machines, chemistry, etc) as a small part of a large social system. A successful company has to base its product plans starting this way. To choose an example of failure to appreciate the social scope (but not pick on it) the crypto folks spend their time on technology, based on a social model they want to exist rather than the one that currently does. I think it’s a big reason why it’s barely impacted the world in, what, 15 years? Xerox was the same, and it helped them sell a lot of copiers, but didn’t make them as ubiquitous as they could have been. Another example: everybody laughs at Google for launching “products” that go nowhere and are quickly forgotten. We all know it’s because of a screwed-up, internally-focused culture. But sometimes a product succeeds without marketing (e.g. gmail, at the time) because it happened to be matched to the actual, external need. It makes this kind of continuous failure even more damning. * TBH, 40 years later I have not 100% shed this view — e.g. my attitude towards complaints about git. Maybe this means I’m still a jerk. |
Were there any moments on the journey of growing up that stick in your mind as being turning points in your path from techno-determinism to whatever you describe yourself now?
I’m really interested in how we can intervene earlier in people’s journey to provide bigger horizons, rather than just waiting for enough experience to build up…