July numbers for our (boostrapped and open) SaaS startup: 32K MRR

[AdriaanvRossum]

Here are the July stats for my SaaS business Simple Analytics:

We are a two-person company. Fully bootstrapped and open about our numbers.

July: $32.707 MRR 11K website visitors from Google 865 new accounts 80 New Customers 52 churn

MRR has been somewhat stable in the last few months. We’re averaging around 3.4%. We aim for 5%, but seem a bit stuck.

Reasons: - We discontinued an old plan for business customers - We added a free plan. Some users downgraded Summer slump for SaaS?

On the flip side: Interest from Enterprise is growing

Here is some more context (and proof of numbers): https://1millionarr.substack.com/p/road-to-1m-arr-june-update

Happy to answer any questions.

Cheers, Iron