[brandoncordell]

In your position I would do a few things.

1. Become an authority figure in the market. Start writing blog posts about independent music, comment on music blogs, ask for permission to write some guest posts on some (small, medium, or large) music blogs.

2. Reach out to independent musicians and bloggers. Send them an email, be human, start a conversation. Don't just pitch your startup to them. Define the problem which you have the solution.