[nabla9]

Not as profitable as monopoly. Sharing monopoly profit with Google is more profitable for both and loss for the consumers.

Both Apple and Google make less profits if they compete against each other, but consumers benefit from two search engines trying to compete against each other.

[voiceblue]

Apple does not like to compete. They would rather call it spatial computing and price their product in an astronomical band than risk being seen as yet another VR headset competitor.

They will never make a search engine.

On the other hand, they have already made a search engine. Which you don’t think of as one, and which provides a boost to their ecosystem tie-in.