[tinco]

There was an item about this on the news where they interviewed a grower about this (it was strawberries in that item, but it's basically the same idea) and the grower was sad about it as well, because he hated the supermarkets for forcing them to sell inferior product.

The problem is not that they can't make delicious food, it's that no one is willing to pay for it. Strawberries are already expensive, and perfectly ripe strawberries would be even more expensive.

You have the slightly tastier "Tasty Tom" tomatoes that are 30% more expensive that are already a tough sell.

The harsh truth is that people keep buying the trash tomatoes, so the growers grow them.

There's also a weird spiral going on where life has become more expensive, which made things like farming good tasting tomatoes on a Croatian island infeasible, which in turn made good tasting tomatoes too expensive to buy for people living on a Croatian island.