[Karliss]

If some companies explicitly switched to subscription model that would also be an improvement. With proper subscriptions the company at least needs to clearly specify how long they will provide their service in exchange for your money, and there are laws for dealing with situations when they take money for x months but fail to deliver it.

With many games you are currently paying money for unknown period of time. Maybe you will get 5 year, maybe 1 year, maybe 1 month or even just 3 days. It's not that much of exaggeration, there have been examples of companies continuing to sell a game without any warning that they will kill the servers making the product useless in a few months.

Any fair trade whether it's a purchase, subscription or rental needs to clearly state what exactly and how much of it each party will get from the deal.