[xivzgrev]

Look up value creation vs value extraction.

It explains why every tech product is eventually doomed to shittification and opens the doors to competition

Value creation is when you have a new thing and people are adopting. You grow by more people using. Think Google photos offering free unlimited photo storage.

As some point you saturate the market. Then to keep growing you shift to value extraction. Going back to example above, now photos/videos count toward your 15 GB Google limit.

Sundar appears to be an excellent extractor, hence why Google has never done better financially but completely missed the boat on AI. AI is now the new wave of value creation.

[smokel]

I think this is a bit of an oversimplification that does not help to understand the problem at hand.

What exactly is "the product" here? Google is constantly innovating and its search engine is in no way comparable to the one from 1997. Google Maps, Gmail, YouTube, all have their place in the vast portfolio that circles around ads and search.