| Easy intro-to-equities case: - historical long-term PE ratio is 15 - lets bump it to 20 - lets bump it again to 25 - Apple is at 33 - either it grows gross profits (33/25) 32%, or its worth 32% less than it is now. - revenue has been flat since late 2021 - gross profits have been flat since late 2021 and approximate ceiling of 27% achieved in 2012 - if we skip just one unprincipled bump, we're looking at 65% increase required in gross profits. - "long term investor" is handwaving, not a virtue, thesis, or principle. it doesn't mean anything here other than "I strongly believe Apple can double sales while maintaining or growing profit margin" or "can the timeline be longer please? because on a long enough timeline I'll be right" |
On the other hand few companies could have achieved such growth and it seems better to go with winners.