[thih9]

It’s an actual expensive toy - a €249 fidget car - released by a company famous for producing expensive toy-like musical devices.

I guess overpriced products like this are good at generating social media buzz and anchoring the brand as more prestigious. Not much different from gold apple watches or overpriced mac pro wheels. It’s basically free marketing.

[sho_hn]

I can only see this as diluting and harming the brand, not as making it more prestigious.

[thih9]

I wouldn’t say that - the brand is a design shop. They designed furniture for ikea, a handheld console, a clothing line, a PC case, and more. This toy is also well designed; I think it matches their brand well.

[api]

Their stuff seems more like art to me, like collectible examples of interesting industrial design.

[userbinator]

In other words, it's a Veblen Good.