[bravetraveler]

This is well said, but amounts to: people don't see this as an investment because they aren't invested. Framework or whatever upstart isn't owed anything, outsiders don't/shouldn't care if it fails. Such is life.

It has a viral nature to it. Almost shaming someone for not supporting them. Anyone on the outside who sees things as you desire is already invested.

Remain objective: it is a company after all. The mission is the sales pitch. The goal is money. Maybe liberty with your devices, but definitely money and all of their salaries.

Said another way: Framework needs the Linux community. They don't need Framework.

My point, if I had one, is The Mission is a great way to gaslight people already doing free work. This is exactly how the "Flagship Killer" OnePlus became part of the problem. Riding communities, weaponized mantras.