[thorin]

I heard about this years ago, but it seems very strange what you can get away with as a massive megacorp! When I was in Peru everyone chewed Coca leaves on the backpacker scene, and many of the locals, but no one ever offered me cocaine.

[JohnFen]

Being a huge, wealthy corporation certainly helps, but I think there's a touch of tradition there, too. That the soda was already a strong cultural presence before cocaine was made illegal probably helped them get "grandfathered" in.