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by its_ethan 684 days ago
With respect to the Apple ad, I don't think that was about AI at all - it was for the newest iPad Pro right?

I interpreted it as look at all these cool arts/creative things that we've managed to compress into a single sheet of glass. I sort of get how people interpreted it as just maliciously destroying those things as a means to an end, but that feels like an intentional reading of bad faith to a company that is generally very creativity-minded.

I wonder if it would have received less blow back if they had "hidden" the actual crushing of the objects and just showed them entering a chamber with an implied compression... but the visuals of everything exploding in the hydraulic press are pretty cool and a more dynamic way to convey the "look at what all we've packed into the product" message.
3 comments
ethbr1 684 days ago
> I wonder if it would have received less blow back if they had "hidden" the actual crushing of the objects and just showed them entering a chamber with an implied compression...

Yes. You just wrote a better ad than Apple's highly paid agency.

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consteval 683 days ago
> intentional reading of bad faith

In my opinion, marketing relies on targeting people's initial guttural feelings. That's why car commercials always show the cool part of driving, to activate the monkey brain "ooo shiny!" mentality.

So, I think criticisms of how people feel are fair game. Meaning if someone doesn't have a logical argument that's fine to me - because marketing is emotional manipulation anyway, so if your emotions got manipulated wrongly then the marketing failed.

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JohnFen 683 days ago
> but that feels like an intentional reading of bad faith

I don't think it was an intentional reading in bad faith at all. I think the reaction is a result of the general public's existing perception of the state of things: big tech is here to monetize and worsen everything you love.

Whether or not that's an accurate perception, it is a very common one. The tech industry seems to view itself as unalloyed "good guys", but that's not generally how it's viewed among normal people.

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