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by jsheard 689 days ago
CSCs whole deal is securing domain names for huge brands, they probably have people whose job involves thinking of derogatory domains like that so they can grab them pre-emptively. The people behind the .sucks TLD turned that into an incredible grift, they charge an exorbitant amount (about $300 a year) because they know every big brand will buy brand.sucks no matter what.
3 comments

.sucks TLD sounds like genious idea made real.

http://microsoft.sucks redirect to Microsoft.com and they pay for it.

I worked for a company where MarkMonitor proactively registered domains for us which were likely typos of our brand (e.g. example.com -> examlpe.com, exmaple.com, etc), and would hunt down registrations of new domains which appeared likely to be phishing sites. They didn't catch everything, but they were pretty good.
.EXPOSED operates on the same premise. And a lot of these gTLDs are run by groups of the same shady guys based out of Cyprus and Hong Kong.