[manuelmoreale]

I'm not arguing for a "how much it cost to make" approach. I'm arguing agains the "Now I price things based on their value to the customer" approach.

Because the notion of "value to customer" means nothing. What is the value of a piece of software? What is the value of a website? What is the value of branding? The problem I have with all your examples is that those are all tangible things while software work is, for the most part, a service. Coding a website for a client doesn't cost me anything in a traditional, material sense.

I can't quantify how much it cost to make a site. But I do have to assign a monetary value to my work as a developer. And figuring out that value based on how much value my client gets out of my work is a conceptually flawed aproach IMO.