[seoulmetro]

You're lucky that you got it working from the store. You can't actually activate most IoT devices without a phone, a mobile number and an internet connection. All of which have to be supported by that brand, not just those physical items.

[nox101]

I noticed this with Nanoleaf Essential Smart LED bulbs, the ones sold by Apple. They come out of the box, requiring to you install the app and register an account before they will start going full brightness. They'll only go like 25% bright until you've installed the app. These are the bulbs Apple sells. So much for caring about privacy. If Apple cared, they wouldn't be carrying a brand that requires you to give up your privacy.