[shykes]

It's true that the decline of DNS further strengthens the position of a few gatekeepers - Google on the web, Apple on the phone.

On the bright side, this might kill ICANN or at least make them irrelevant. That is a good thing because ICANN is arguably the worst possible gatekeeper for internet names. They combine the worst aspects of the private and public world: they inherited a monopoly over a public resource which frees them from the constraints of being an efficient and trustworthy business, like so many state bureaucracies; yet they are a private entity not accountable to the public in any way.