[JangoSteve]

I've gotten so much push-back over the years when I've asserted that startups are too quick to describe their products as AI in industries where the target customer considers it undesirable. I think it's done for ego and to impress investors. Examples I've seen include products in clinical diagnosis and financial accounting. Some needs require utmost predictability, observability, and ultimately, understandability.

Of course, there are some industries and markets that desire the capabilities only AI can provide. But that's the point. Analysis should precede the message. We should market the benefits. I've seen a few people at least claim AI isn't a benefit, it's a feature. I'd argue it's not even a feature, it's an implementation detail, like using an object-oriented programming language or a relational database; it has advantages and disadvantages.

Focus on the needs of the customer and industry. Describe the benefits. For customers and investors alike, remove the AI veil of opacity, by describing simply what the AI is doing and how/why.

It's interesting to see a study that seems to corroborate my anecdotal experiences. It's a marketing study though, so it shouldn't be overly generalized until more studies reproduce the results. Studies about human behavior tend to be difficult to reproduce and can yield conflicting conclusions. I wouldn't be surprised to see another study with slightly different questions or methods come to the opposite conclusion, especially if they don't control for consumer segments, industries, or types of products.